Directed the strategy, shaped the interviews, filmed on site, edited the series, and delivered web and social cuts.
Live campaign
Devcon 2026 launch announcement series
A multi-part Devcon announcement series built from on-site footage, team interviews, and a clear edit plan.
Plan a similar videoEthereum Foundation / brief
What had to happen
Devcon needed a global handoff, not a date graphic. The work introduced the location and gave the team more than one useful cut.
A global announcement series with people, place, and momentum behind the news instead of a single static post.
Behind the scenes
How the piece was built
The final video is the visible part. The useful work is deciding what to capture, what to skip, and how the footage should serve the rollout.
Start with people, not the logo
The edit used real team voices and event texture so the announcement felt like an invitation, not a brand asset dropped onto the timeline.
Capture the next chapter
On-site filming prioritized faces, room energy, location clues, and handoff moments so Bangkok-to-Mumbai felt like movement.
Plan for a series
Each cut carried a distinct beat: the reveal, the context, the people, and the momentum after the first post.
Asset system
What the production turned into
Each shoot is planned with the rollout in mind: hero cut, follow-ups, social posts, and usable selects.
Hero announcement film
A primary launch cut designed to make the news feel substantial enough for a global protocol community.
Follow-up campaign cut
A second piece that extended the announcement with more people, more place, and a broader sense of momentum.
Reusable launch footage
Interview selects, b-roll, and location texture for social posts, event pages, and future campaign edits.
Video notes
What each cut was built to show
The notes below make the footage easier to understand without opening the source post: the audience, the role of the cut, and why it belonged in the campaign.
Devcon 2026 announcement film
Interviews, event texture, and clear context for the Devcon reveal.
Directed, filmed, interviewed, edited, and produced the launch cut.
Original sourceDevcon 2026 follow-up launch cut
A second campaign cut with more story, more faces, and more surface area.
Directed, edited, and produced the continuation of the launch series.
Original sourceFinal delivery
What shipped
01
Creative direction
02
On-site filming
03
Team interviews
04
Launch video series
Watch / related cuts
More cuts from Ethereum Foundation
Related cuts show how one shoot can support the hero story, social posts, event follow-up, and campaign pages.
Devcon 2026 announcement film
Interviews, event texture, and clear context for the Devcon reveal.
Devcon 2026 follow-up launch cut
A second campaign cut with more story, more faces, and more surface area.