Services / launch video
Make the launch feel bigger than the post.
Around turns the announcement into a video system: the hero film, founder context, product proof, short cuts, and web-ready assets for the rollout.
What you get
A production plan, not just a video file.
The service starts with the business moment, then turns it into the right mix of footage, edits, exports, and reusable assets.
A launch film for the site, announcement, and feed
Shorter cuts for founders, team accounts, and follow-up posts
A reusable footage archive for later launches and sales moments
Handled by Around
Strategy, shoot, edit, and delivery stay connected.
Small teams should not have to manage one vendor for capture, another for editing, and another for rollout assets.
Message framing and creative direction
Shot list, interviews, and production plan
On-site or remote filming
Editing, captions, thumbnails, color, sound, and exports
Relevant proof
Similar work already shipped.
These case studies show how the service turns into real assets for launches, events, product moments, founder stories, and social distribution.
Ethereum Foundation
Devcon 2026 launch announcement series
A multi-part Devcon announcement series built from on-site footage, team interviews, and a clear edit plan.
Open case studyOstium
Liquidity upgrade launch campaign
A launch film that made Ostium's liquidity upgrade clear for traders and builders.
Open case studyQuestions
What teams usually ask before booking.
When should a startup bring Around into a launch?
As soon as the announcement date is real. Two to four weeks gives the story room to sharpen, but tighter launch windows can work when the priority assets are clear.
Can one launch shoot create multiple posts?
Yes. The primary film is planned alongside cutdowns, founder clips, product moments, thumbnails, captions, and alternate aspect ratios.
Does Around help with messaging?
Yes. The production plan starts with what the audience needs to understand, not just what needs to be filmed.