Produced a repeatable format, captured the team in motion, and cut episodes for social distribution.
Playful series
Dayy in the Life series
A recurring behind-the-scenes series for Payy that made the team visible without turning culture into an ad.
Plan a similar videoPayy / brief
What had to happen
Payy wanted a casual, repeatable culture series. The challenge was making the company feel human without forcing a startup montage.
A product company that felt more human to recruits, users, and the audience already watching the team.
Behind the scenes
How the piece was built
The final video is the visible part. The useful work is deciding what to capture, what to skip, and how the footage should serve the rollout.
Create a repeatable format
The series used a structure simple enough to repeat but loose enough to feel like a real day instead of a template.
Keep the camera close to the culture
The production looked for jokes, desk moments, food, travel, work, and small rituals that make a team feel specific.
Edit for warmth, not polish alone
The cuts kept rougher human moments when they made the company easier to like. The goal was familiarity, not a perfect brand film.
Asset system
What the production turned into
Each shoot is planned with the rollout in mind: hero cut, follow-ups, social posts, and usable selects.
Recurring episodes
A repeatable social format that could keep showing the team without reinventing the idea every time.
Culture clips
Shorter moments that could stand alone for recruiting, community, and founder-led distribution.
Team archive
A growing bank of human footage that makes future company storytelling easier.
Video notes
What each cut was built to show
The notes below make the footage easier to understand without opening the source post: the audience, the role of the cut, and why it belonged in the campaign.
DeFi Dave starts at the corner store
A bodega cold open, cigar-counter payment gag, and character intro that makes Payy feel like part of the city instead of just an app.
Produced the series.
Original sourceTom Schmidt takes Payy to the street
A Soho walk-and-talk with card taps, sidewalk reactions, and a coming-soon tease for people already following Payy.
Produced the series.
Original sourceAbril turns errands into product footage
Boutique stops, grocery aisles, tap-to-pay moments, and lifestyle texture that show the product inside a real day out.
Produced the series.
Original sourceSid and Cal make a New York street bit
A sidewalk episode with two recognizable voices, quick banter, and city texture that turns a simple promo beat into a social clip.
Produced the series.
Original sourceFinal delivery
What shipped
01
Behind-the-scenes episodes
02
Culture clips
03
Social edits
04
Repeatable series format
Watch / related cuts
More cuts from Payy
Related cuts show how one shoot can support the hero story, social posts, event follow-up, and campaign pages.
DeFi Dave starts at the corner store
A bodega cold open, cigar-counter payment gag, and character intro that makes Payy feel like part of the city instead of just an app.
Tom Schmidt takes Payy to the street
A Soho walk-and-talk with card taps, sidewalk reactions, and a coming-soon tease for people already following Payy.
Abril turns errands into product footage
Boutique stops, grocery aisles, tap-to-pay moments, and lifestyle texture that show the product inside a real day out.
Sid and Cal make a New York street bit
A sidewalk episode with two recognizable voices, quick banter, and city texture that turns a simple promo beat into a social clip.