Create a repeatable format
The series used a structure simple enough to repeat but loose enough to feel like a real day instead of a template.
Payy / social
Dayy in the Life series
Everyday Payy stories with DeFi Dave, Tom Schmidt, Abril, Sid, and Cal. A recurring format that keeps the people in the picture.
DeFi Dave starts at the corner storeFilm details
The brief
What went into it.
Produce Payy's Dayy in the Life series as cultural, behind-the-scenes content. Each episode follows a different person and setting, with the product part of the day rather than a formal demonstration.
Around's role
Produced a repeatable format, captured the team in motion, and cut episodes for social distribution.
The finished work
A published series of street-level stories, everyday interactions, and Payy product moments.
Social clips productionBehind the film
Decisions that shaped the cut.
Keep the camera close to the culture
The production looked for jokes, desk moments, food, travel, work, and small rituals that make a team feel specific.
Edit for warmth, not polish alone
The cuts kept rougher human moments when they made the company easier to like. The goal was familiarity, not a perfect brand film.
The series
More from this project.
Tom Schmidt takes Payy to the street
A Soho walk-and-talk with card taps, sidewalk reactions, and a coming-soon tease for people already following Payy.
Abril turns errands into product footage
Boutique stops, grocery aisles, tap-to-pay moments, and lifestyle texture that show the product inside a real day out.
Sid and Cal make a New York street bit
A sidewalk episode with two recognizable voices, quick banter, and city texture that turns a simple promo beat into a social clip.