Put the card in context
The film centered the card while using recognizable people and group energy to give the product a world.
HypurrFi / launches
HypurrFi card film
A card launch film from the vault featuring LZ Minsky, Kurt G, and friends.
HypurrFi card film
The brief
What went into it.
HypurrFi needed a launch asset for its card. The finished film paired the product with LZ Minsky, Kurt G, and friends.
Around's role
Created the card film for HypurrFi.
The finished work
A published card launch film. HypurrFi later wound down, and the card is no longer available.
Launch video productionBehind the film
Decisions that shaped the cut.
Build around the cast
LZ Minsky, Kurt G, and friends gave the launch film its human layer.
Bring it out of the vault
The finished work was later published as a look back at the card film.