Build around creators
Maurits, Rasmr, Orangie, and other creators shaped the campaign voice and reach.
Fomo / social
Guess the Crypto Millionaire campaign
A UGC content strategy and degen viral YouTube campaign for the Fomo trading app.
Guess The Crypto Millionaire (ft. Brez)
The brief
What went into it.
Fomo needed creator-led content that made crypto trading feel like entertainment, built with Maurits, Rasmr, Orangie, and other creators.
Around's role
Shot the YouTube episode onsite and shot plus edited the behind-the-scenes reel.
The finished work
A published YouTube episode, Guess The Crypto Millionaire (ft. Brez), and its Brooklyn behind-the-scenes cut posted by @tryfomo.
Social clips productionBehind the film
Decisions that shaped the cut.
Make trading a game
Five impostors and one real crypto millionaire gave judges and viewers a reason to watch to the reveal.
Show the production
A behind-the-scenes cut from the Brooklyn shoot put the crew, the set, and Fomo co-founder Seyong on the timeline.
The series
More from this project.
Brooklyn shoot behind the scenes
Behind the scenes of the Brooklyn shoot with Fomo co-founder Seyong on a white-cyc set.